index

ERB Circle members get free delivery from ₹499 and extra 3% off

Read before you eat

The ERB Journal

Farm truths, food science and practical guides to a cleaner Indian pantry.

Featured29 July 2026

Real Food vs. Hollow Food: The Ultimate Guide to Safe Groceries for Indian Families

Why food that fills you up is not always food that feeds you, and the pantry swaps that make the biggest difference.

0 comments

Real food generally means food that remains close to its original form, with clear ingredients, traceable sourcing and limited unnecessary processing. “Hollow food” is Eat Right Basket’s term for…

Read More

The Toxic Truth Behind Delhi: You drink a green smoothie every morning in Noida, Delhi or Gurgaon to stay fit. You buy "vibrant" vegetables from the local mandi because it looks crisp and fresh. But…

Read More

What are Growth Hormones and Why Are They Used in Agriculture? Synthetic plant growth promoters are designed to mimic natural growth hormones , which occur in living organisms to regulate cell…

Read More

India’s nutritional divide (2020-2025) shows rising obesity in cities and persistent undernutrition in villages. Explore calorie, protein, and fat intake trends across rural and urban India. When…

Read More

Glyphosate is the world’s most widely used weedkiller , sprayed across millions of acres every year. Designed to destroy unwanted weeds and grass so that crops thrive, it is marketed as a farmer’s…

Read More

Motherhood is a profound experience. It shapes a woman’s life and supports the survival and growth of humanity. The ability to carry and nurture life is remarkable. It reflects the strength and…

Read More