Refined Wheat Flour is very high in starch. By weight, it contains 68% starch. Starch is important to give you energy.
Maida or Refined Flour is made from the endosperm of the wheat grain. That is the innermost part, which contains most of the starch. That means that the bran, the hard outer layers, where most of the nutrients and the fibre lays, is removed. This is the difference to Whole Wheat Flour (Atta), where the bran is also milled. In order to get the typical white colour normal, the chemical Maida is getting bleached. In this process, there are chemical bleachers involved, which can harm you. For our natural maida, we don’t use any chemicals or pesticides. Instead to get the white colour we use atmospheric oxygen.
Maida is used for many many things. For example Naan, Paratha, Momo, Pizza, Cake, Pastry, Samosa.
Nutrition Fact: One cup Maida (Refined Wheat Flour) gives 496 calories, 11 grams of protein, 107 grams of carbohydrate, 2 grams of fibre and one gram of fat.
How to store: Store the flour in an airtight steel or glass container. Ideally, it is advised to consume any flour within 15 – 20 days of milling else its nutrition start getting depleted and flour starts getting stale. This is more so in the case of our flour which is not treated by any chemicals for increasing shelf life.